Get ready for a major new player in the world of auto security and theft prevention. Ring, the company known for its doorbell security cameras, is entering the world of car security, it was recently announced. The company, which is owned by Amazon, has been at the forefront of smart home security since the release of their popular doorbell cam that included video, motion sensing technology, two way communication and recording capability. Now, they are introducing many of those same features to their newest line of products designed for cars, the Ring Car Alarm, Ring Car Cam, and Ring Car Connect.
Though their latest smart security products have yet to be approved by the FCC, the three new offerings should be available sometime in 2021. After the success of the Ring Doorbell, the company reports that customers have been seeking similar products to protect their vehicles and record incidents ranging from break-ins to thefts and hit-and-run accidents.
The Ring Car Alarm is the most affordable of the three products and offers a simple plug-in option for customers that simply want a standard alarm feature, with the addition of being contacted when a potential incident involving their vehicle is happening. It is expected that it will retail for $59.99 through Amazon and contacts the customer directly, allowing them to sound an alarm that operates like a standard car alarm. An important difference between the Ring offering and other car alarms is that it is not automatically triggered, but requires the customer to sound the alarm if they so desire. An important thing to note about the alarm is that it simply sends a notification and does not record anything since it does not include a camera.
The Ring Car Cam does have a camera and is more in line with the Ring Doorbell features and is expected to be the most popular of the three products. It will sell for $199 and has two cameras, one facing forward to the front of the vehicle and one facing backwards towards the inside of the vehicle. It operates similar to other dash cams on the market in that it will only be in record mode when you’re driving, but it also offers the ability to record and notify of you any potential issue, along with a video that documents what’s happening. Additionally, the Ring Car Cam can contact police or medical directly in the event that you need assistance, either remotely during a break in, or if you’re in a traffic accident. The Car Cam also offers the ability to record when you’re pulled over.
Ring Car Connect will also sell for $199 and allows car makers to integrate with the security features, but does not have a camera (it’s a software product rather than a physical camera). Since not every vehicle is automatically outfitted with security features like dash and interior cams, the Car Connect service is only available for certain makes and models of vehicles.
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